BRIEF
On 2018, as Vimeo pivoted from a viewing destination to creator focused, the mobile strategy had to be restructured. Vimeo already had a massive install base for the app. During this time, I focused primarily on making improvements to the mobile app and introduced an array of features geared towards introducing more management and creation tools.
*To comply with my non-disclosure agreement, some information has been omitted.
YEAR
2018 - 2019
MY ROLE
Stategy
Research
Prototyping
Product design
PRODUCT
Self - serve
Whether it’s a content creator, editor wrangling feedback on a rough cut, or looking for inspiration - the drastically improved Vimeo mobile app is a one-stop-mobile-shop for all video needs.
Over the years, we’ve been steadily upgrading the app to include features that were previously only available on desktop. Here’s the latest on your mobile experience:
A re-designed login flow that puts video first, with additional entry points for social login and registration.
Access, or create folders and organize your content from the app.
Easily change or update your video thumbnail, straight from your phone.
Invite anyone to your video to collaborate, comment and review directly from your video.
Check your dashboard to see your aggregated analytics, and even drill down to specific videos..
A revamped in-app purchase that highlights new features, pricing and free trial support.